Houston Hotel Branding
Overview
Why?
The challenge was to create a branding system for a hotel in a randomly chosen state.
Goals
Create a brand that is unique, but still feels true to the city and its history.
Branding
Logo based on astrolabes, one of the earliest developments in the study of astronomy.
This concept was chosen because of Houston’s Space Center.
Bar Branding
Icon system based on zodiac signs
(I made this menu before I turned 21 and realized how expensive alcohol is! lol)
Wayfinding
Moodboard